Field Notes
A small studio nobody could find. Good work, invisible on the internet — a solvable problem.
- ClientSelf-directed
- ServicesWeb · Content · SEO
- TypeCreative business
- Year2026
Six years of work, a domain, and a website that ranked below a business that closed in 2019.
The idea: keep the personality, fix the plumbing. A beautiful website nobody can find is mostly an expensive secret.
Search engines are not the audience.
They’re the doorway.
The type system does most of the work. Three sizes, one accent, a lot of restraint — long-form that survives a phone: measure capped, headings that break up the wall, and images that load when they are needed.
The plumbing
Structure
One heading hierarchy, real page titles, descriptions that read like sentences.
Structured data
Organization and service markup so search engines stop guessing.
Speed
Images sized properly, fonts self-hosted, no third-party script tax.
Content
Photos made for the layout, not cropped into it.